1 Magic and Misdirection: an introduction
We believe we’re rational beings. We identify with our conscious - thinking - minds. They’re where we locate our ‘selves’. But, actually, our unconscious minds – our intuitions and emotions - are in charge. The psychologist, Jonathan Haidt has compared the relationship between our two minds to that of an elephant and a rider. The rider – the conscious mind – thinks he is directing the elephant. But the elephant – the unconscious mind - is much stronger and more powerful. If the elephant wants to go in a different direction, the elephant will always win.Continue reading→